A refreshed logo and website for the renamed marketing group has been unveiled and a new video has been released to position Altogether Perfect – Greater Hunter Business Events as a one-stop-shop for conferences and incentives in Newcastle, the Hunter Valley and Port Stephens.
The Greater Hunter region will be promoted as Australia’s leading regional conference destination by the new-look ‘Altogether Perfect – Greater Hunter Business Events’ organisation following its rebrand launch at the Asia Pacific Incentives and Meetings Expo (AIME) in Melbourne from February 23-24.
A refreshed logo and website for the renamed marketing group has been unveiled and a new video has been released to position Altogether Perfect – Greater Hunter Business Events as a one-stop-shop for conferences and incentives in Newcastle, the Hunter Valley and Port Stephens.
Attending AIME were Altogether Perfect leaders Rebecca Morley from Destination Port Stephens, Danny Eather from the Hunter Valley Wine and Tourism Association and Nerida Worboys from the Newcastle Convention Bureau. AIME is one the biggest business events expos in Australia, drawing together almost 4,800 meetings industry professionals from the Asia Pacific region.
Ms Morley said the updated image for the Altogether Perfect campaign was designed to build on its success and help it evolve as a hub for inspiration and information for business events in Newcastle, the Hunter Valley and Port Stephens.
“After proven results, the rebrand of our collaborative marketing entity from Altogether Perfect to ‘Altogether Perfect – Greater Hunter Business Events’ allows the meetings industry to quickly identify the region we proudly represent,” Ms Morley said.
”Our revitalised and integrated website – www.altogetherperfect.com.au – is now more comprehensive, with extensive operator listings while our video shows how Newcastle, the Hunter Valley and Port Stephens offer corporate groups a perfect blend of city, country and coast – all easily accessible two hours north of Sydney or major interstate centres via Newcastle Airport,” she said.
“The rebrand reaffirms Altogether Perfect’s leadership in the business events space and positions us to help grow the region as the number one meetings destination in regional Australia.”
* Launched in 2014, the ‘Altogether Perfect’ campaign is the name for the collaborative marketing efforts undertaken by regional partners in the Hunter Region to attract and secure business events tourism. Backed by Newcastle Convention Bureau, Hunter Valley Wine & Tourism Association and Destination Port Stephens and supported by dynamic industry operators, the joint marketing group attends trade fairs and sales missions and host visits to the region by key conference organisers and media to build the appeal of the Hunter region as THE number one business tourism destination. The campaign received funding through the Regional Visitor Economy Fund (RVEF) which is managed and administered by the NSW Government’s tourism and major events agency, Destination NSW.
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