The 25th edition of HOTELEX & Expo FineFood Shanghai will be held in the Shanghai New International Expo Center in Pudong from March 29, 2016 to April 1, 2016. The overall exhibition area covers over 200,000 square meters.
SHANGHAI – HOTELEX & Expo FineFood Shanghai is one of the Asia’s leading hospitality and catering trade shows with the largest scale, the strongest influence and the highest quality. The 25th edition will be held in the Shanghai New International Expo Center in Pudong (No. 2345 Longyang Road, Pudong New District) from March 29, 2016 to April 1, 2016. The overall exhibition area covers over 200,000 square meters.
More to enjoy at HOTELEX Shanghai 2016
Food consumption of the Chinese people has always stayed at the forefront of the world. The food industry in China is continuously promoted not only by the rigid demand of the traditional catering industry, but also by the dietary habits of Chinese people and the great changes brought by continuous merging with western culture. HOTELEX gathers numerous famous food & beverage companies on site and delivers a green concept – “high-end, fresh and safe.“
Various professional contests and industrial forums will take place at the HOTELEX & Expo FineFood Shanghai 2016. The industry sectors to be involved cover: coffee (6 world-class contests), pizza, cooking, bakery, beverages, bartending, ice cream, hotel uniforms, hotel service skills, buffet display, mockup room appraisal as well as forums and trade match-making conferences to attract high profiled professionals in the industry. Multiple onsite activities will be held at the event, making HOTELEX Shanghai a must attend industry event of the year.
Professional players of each world-class contest will gather at HOTELEX Shanghai 2016. Wherein, the China Barista Championship (CBC), authorized by the World Barista Championship (WBC), is now an exclusive coffee making contest with professional level a nd international certification in China. In the meantime, the coffee & tea sector under HOTELEX also includes: The 3rd Shanghai International Fashion Drinks Final, the 5th China International Master Bartender Competition Final and the 2016 HOTELEX Eastern Western Buffet Display Competition Final. The diversified development in the catering industry will be realized through innovative communications of professional skills.
HOTELEX “Super Brand Contest”
The 25th HOTELEX Shanghai 2016 will hold the finals of 4 world coffee championships, and competitors from more than 60 countries and regions will spare no efforts to compete with each other for glory.
4 World Coffee Championships
2016 World Coffee in Good Spirits Championship
2016 World Coffee Roasting Championship
2016 World Latte Art Championship
2016 World Cup Taster Championship
2 China Finals
2016 China Barista Championship
2016 China Brewers Cup Championship
Fashion drinks
The “King Flower Cup” 3rd Shanghai International Fashion Drinks Final will be grandly held in HOTELEX Shanghai 2016, aimed to promote domestic innovative drink formulas and designs, and to showcase the most innovative, the most aesthetic and the healthiest drinks. Originated in 2014, the competition is to further drive the development of the drink market and lead the future trends by means of interpretation and competition in fashionable drinks. There will be drink masters challenges, consumer group interactions for both suppliers and experts to participate in. The event, roadshow, contest, tasting, interaction and innovation all are for defining what is a “fashionable drink.“
The “Rising Star” Chef Competition Final
The competition will invite “future chefs” from western colleges and universities across the country, to display the rising stars of the western food industry, identify future professionals of the western food industry for kitchen equipment manufacturers and food ingredient suppliers, show the applications of modern science and technology in cooking skills and enhance the innovation process of cuisine with the times. In the meantime, specialty teaching levels from colleges and universities can be broadened through exchanging cooking skills in western food; Colleges and universities can also increase their a wareness regarding western food and strengthen communication and cooperation with western brands.
Foodservice in the 21st Century
As an annual industry event held at HOTELEX Shanghai, Foodservice in the 21st Century will focus on the trickiest issues in the catering industry management and operation, introduce overseas advanced case studies and revolutionary concepts and provide the Chinese catering industry employers and equipment suppliers with the firsthand solutions and market movements from the perspective of sustainability. The forum in 2015 invited the designers of Ricca Design Studios to interpret the future development trends of the commercial kitchens; and the third party institution NPD Group provided hotel and catering enterprises with one-stop solution of commercial kitchens from the perspective of market demand; and finally industry experts discussed and share experiences and cases.
Sustainability in the Hospitality Industry
First launched at HOTELEX Shanghai 2015, the “Sustainability in the Hospitality Industry” is organized by Shanghai UBM Sinoexpo International Exhibition Co., Ltd, together with the world’s top business school – KEDGE Business School, SJTU – KEDGE Business School-AEMBA Supply Chain Innovation & Facilitation Centre, and SGS, a world’s leading inspection, verification, testing and certification institution. This year, the forum will focus on sustainable development, enterprise strategies, brands, innovation and execution, to help enterprise decision-makers better exert values of enterprise social responsibilities and thus to generate the true long-term benefits. The forum also specially invited experts in sustainable development study, and persons in charge of sustainable development business of hotels and enterprises in the procurement supply chain of hotels to share experience of their own field.
High quality of HOTELEX Drives Word of Mouth
More leading enterprises and brands actively cooperate as this sector continues to grow. The net exhibition area of 2016 food & beverage sector has been expanded to 850,000m2. At present, over 90% booths have been filled. Some of the companies attending will be: representing the food field: Chia Tai, Wushi, Fangmian, Kingwell, Zheng Huizhu, Haocaiyao, Topping Cuisine, Jiale, Zheng Dian, Asia Sea, Huangkang, Pucan, Teweinong, Hongjun, Yuanhome, and Shanfang; the food and beverage auxiliary materials field: Yifang, Yazhou, Fresh Juice, Guangcun, Dohler, Otor, Synbiotech, Wenhui, Bangling, Yinzhijian, Fengtai, Cheng Yu, Yufang, Chaoji, Tsit wing and Benny. HOTELEX will obtain success through “quality” and build the food & beverage sector into an industry flagship brand.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
