Back for its 28th year, SFF has gone hybrid for the first time and doubled in scale – inviting international foodies to dive into Singapore’s rich culinary landscape and rediscover the love for food.
Dubai, UAE – The Singapore Food Festival (SFF), one of the most highly-anticipated events on every foodie’s calendar, returns for its 28th edition over three weekends from 27 August to 12 September 2021 with the theme ‘Savour Singapore In Every Bite’. The only festival in Singapore dedicated to local cuisine and F&B talent, it continues to innovate, bringing foodies more than 50 gastronomic and drinking experiences on a hybrid platform. This is double the number[1] compared to last year’s virtual edition.
An exciting breadth of live masterclasses, both free-to-view and paid, will bring international audiences up close and personal with some of the most well-known chefs in Singapore’s culinary scene. Foodies can also work up an appetite through curated walking tours to indulge in stories of culinary heritage and invention; peel back the layers to uncover new flavours through recipe videos and explore Singapore through virtual experiences and docu-features.
SFF 2021 is a highlight of SingapoReimagine[2], a campaign that invites travellers to experience new possibilities that redefine what Singapore has to offer. In line with SingapoReimagine, SFF spotlights our diverse culinary culture and the people who keep it alive, by offering global foodies the opportunity to reignite passions and experience travel anew through our hybrid offerings.
Ms Serene Tan, Director of Retail and Dining, Singapore Tourism Board (STB), said: “True to its proud tradition, Singapore Food Festival 2021 showcases our vibrant culinary culture by spotlighting our people – from established and rising chefs to everyday culinary heroes, wine experts and mixologists. This year, we are excited to bring SFF to global audiences, inviting them to indulge in Singaporean cuisine and learn more about our multi-cultural heritage through food. More than ever, SFF is testament to the innovation in Singapore’s culinary scene, and our reputation as a global culinary capital.”
Programme highlights
This year’s festival lineup comprises Live Masterclasses and Virtual Food Experiences.
The Live Masterclasses offer viewers the rare opportunity to learn from some of the best chefs, bartenders, and food personalities in Singapore’s culinary scene. Festival-goers can join the nine free-to-view live masterclasses hosted on SFF 2021’s Facebook page. The thrilling line-up of features top names in the F&B scene in Singapore and around Asia, including:
- MasterChef Singapore 2018 judge Bjorn Shen of Artichoke and Le Cordon Bleu-trained chef JP Anglo of Sarsa from the Philippines, who will be presenting a four-hands collaboration with their rendition of an oyster omelette;
- Chef Lim Hoe Gern of Laut and celebrity chef Thitid Tassanakajohn, the creative mastermind behind Thailand’s one-Michelin star Le Du with their four-hands collaboration dish – the umami laden Prawn Raja;
- Hawkerpreneur Douglas Ng of the Fishball Story will reveal the secrets behind his handmade traditional Hakka yong tau fu (traditional Hakka dish consisting primarily of tofu filled with ground meat mixture or fish paste);
- Chef Jeremy Gillon of one Michelin-starred restaurant JAG will demonstrate the process of making tender ravioli from scratch (pictured right);
- Chef Maxine Ngooi of Tigerlily Patisserie will bring a twist to the babka loaf, with a stuffing of aromatic buah keluak rempah (spice blend of the seeds of the buah keluak fruit);
- Pastry expert Mohammed
- Al-Matin of Le Matin Patisserie will present a unique goreng pisang (banana fritter) dessert.
As part of SFF, there will also be Virtual Food Experiences in interactive formats for international festivalgoers. Take a deep dive into the ins-and-outs of innovative businesses such as Kok Fah Farm through a docu-feature, which takes foodies on a tour around the soil and hydroponics farm, and recipe videos like Kitchen Insider: Sustenir, which educate foodies on modern farming in Singapore, suggesting ways to incorporate local produce into everyday dishes, supercharging it with nutrition. Additionally, foodies can look forward to a journey of rediscovery as they feast their eyes on delectable dishes in the virtual food tours of Little India and Tiong Bahru presented by popular food host, Nikki Muller.
[1] SFF 2020 featured 20 experiences including live masterclasses and food tours.
[2] The SingapoReimagine international campaign was launched in November 2020 by STB, to rally local and global communities to reset and revive tourism, while building the anticipation for travel to Singapore.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
