…
EZYield.com, the originator of the SaaS-based platform for automated online channel management with integrated booking and reservation delivery technologies, announced that Movenpick Hotels & Resorts has signed an exclusive agreement to deploy EZYield.com’s distribution technology throughout their entire property portfolio in Africa, Asia, Europe and the Middle East.
“This agreement is the culmination of careful tests that we have conducted to compare EZYield.com’s channel management technology to alternative solutions; tests that guide us with confidence in choosing EZYield.com as our distribution technology partner,” stated Heiko Siebert, VP of distribution for Movenpick Hotels & Resorts.
During the testing phase, Movenpick Hotels & Resorts utilized various channel management systems, and each system was examined for the ability to create geographic, demographic and rate parity success.
“EZYield.com’s technology works. Their XML connections give me confidence in our yielding parity and execution strategies; their system is easy to learn and easy to use; and their professionalism defines the customer service we’re looking for,” continued Siebert.
Currently, Movenpick Hotels & Resorts owns and operates 69 properties in Africa, Asia, Europe and the Middle East, with another 25 projects under development. The cultures of business vary widely on a property-by-property basis within Movenpick Hotels & Resort’s portfolio, so EZYield.com created customized distribution and reservation channels with the scope and features to suit each one.
“Movenpick Hotels & Resorts develops and executes their business plan very efficiently; therefore, it is a great honor for EZYield.com to be chosen as their channel management and distribution partner,” stated Ed St. Onge, CEO of EZYield.com. “Their diverse range of properties, from the Dead Sea in Jordan to the shores of Phuket, appeals to equally diverse segments of travelers. With EZYield.com, Movenpick is effectively reaching those potential guests.”
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
