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Diethelm travel and Bumrungrad hospital sign agreement to promote medical tourism

Bumrungrad International hospital and Diethelm Travel Thailand (DTT) have signed a partnership agreement to develop and market new products and services to meet the needs of…

Bumrungrad International hospital and Diethelm Travel Thailand (DTT) have signed a partnership agreement to develop and market new products and services to meet the needs of Thailand’s booming medical tourism industry.

Under the agreement, DTT will act as Bumrungrad International’s exclusive ground service agent, providing support services for inbound patients coming to Bangkok for treatment. DTT will also market Bumrungrad medical tourism packages to the travel and tour industry.

This unique partnership brings together the resources and strengths of Thailand’s number one hospital and tour operator, and provides each with access to new market segments. “This is truly a natural fit,” comments John Watson, Diethelm Travel Asia’s CEO. “Bumrungrad’s international patients need and want seamless door-to-door service from the moment they arrive, and that’s precisely what DTT provides.”

Bumrungrad and DTT explored opportunities to work together in the past, but it wasn’t until DTT Managing Director, Richard Brouwer, heard a presentation by Bumrungrad Group CEO, Curtis Schroeder, did the company decide to actively pursue a strategic partnership with Bumrungrad.

“I was floored by the presentation,” says Brouwer. “I had no idea the hospital was attracting so many patients from all over the world.” Bumrungrad International is the world’s number one medical tourism destination, attracting over 400,000 international patients in 2005 from over 150 countries. The hospital has been featured extensively in international media, like CBS’ 60 Minutes, for its quality care and affordable prices.

Bumrungrad Group CEO, Curtis Schroeder, also saw the benefits in associating with a strong travel partner. “Our business is medicine, not travel. The partnership with Diethelm Travel allows us to focus on our core business, and provide our patients with expert ground handling services.”

Diethelm Travel Thailand will have a coordination office inside Bumrungrad International hospital and will have a presence on the Bumrungrad International website to facilitate ground service coordination activities. The two companies will also collaborate to market medical tourism packages at major international trade shows like ITB in Berlin and ATM in Dubai.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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