Travel search provider Skyscanner will launch personalized travel recommendations powered by Trip.com’s reviews and recommendations.
Chinese online travel agent Ctrip has acquired Trip.com (formerly Gogobot.com), the Silicon Valley-based travel planning and local discovery app and site. The acquisition will allow global travel search site Skyscanner, also owned by Ctrip, to leverage select Trip.com capabilities under its own platform.
Skyscanner, which is available in over 30 languages and has 10 offices across the world, offers instant flight, hotel and car rental comparisons. The technology, community and content behind Trip.com will allow the company to launch inspirational and in-trip content to travelers, such as personalized, hyper-relevant recommendations. This will enable Skyscanner to serve the needs of the traveler at every step of the process, from choosing where to travel to finding the best deals to get users there to helping them have the perfect experience once they arrive.
“Our aim has always been to make travel search as simple as possible, providing travelers everything they need in one single place,” said Skyscanner Chief Technology Officer Bryan Dove. “Adding Trip.com’s content to Skyscanner’s offering represents the next step towards that goal. Trip.com is inherently social and mobile, and we’re hugely excited to learn from, and work alongside, their great team.”
Trip.com Co-founder and CEO Travis Katz added: “Skyscanner share our focus on mobile and our passion for empowering people to have amazing travel experiences. We’re excited to work with Skyscanner to offer a single resource to travelers around the world that meets all their travel needs.”
Trip.com’s team of 30 will continue to operate from their current office locations, alongside co-founders Travis Katz and Ori Zaltzman.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
