32 million "Eastern Miles" members can now earn and redeem points on hotel stays.
SINGAPORE – Kaligo Travel Solutions, the leading innovator in travel rewards technology, in partnership with China Eastern Airlines, one of the world’s 10 largest airlines by passenger volume, announced the launch of a new loyalty hotel platform for 32 million Eastern Miles members worldwide.
Powered by Kaligo’s TravelEdge accrual & redemption technology, the new platform enables Eastern Miles members to earn and redeem Eastern Miles points instantly at 465,000 properties globally. It’s the first such fully integrated hotel loyalty product available to consumers in the vast US$ 620B Chinese travel market.
“We are seeing a clearloyalty trend in China, where large rewards programs are quickly gaining momentum. The TravelEdge accrual & redemption platform is a perfect fit for modern Chinese travellers who are becoming increasingly rewards conscious,” said Kyle Armstrong, CEO of Kaligo. “Based on a recent market study of loyalty programs, it’s estimated that hotel redemptions already represent over 500B miles burned globally on an annual basis, and we’re excited to see this proposition starting to take off in China.”
Zhilin Wei, General Manager, China Eastern Airlines E-?Commerce Co.,Ltd., said “We continuously strive to strengthen the value of the Eastern Miles program for our members by offering new travel redemption options which are proven to increase customer engagement. Our members will now be able to instantly earn and redeem their points for hotel bookings all over the world with a simple and easy-to-use e-commerce experience. We’re only just getting started. Our objective is to continue to accelerate the 20% YOY growth in our membership and, as an innovative partner, Kaligo enables us to achieve this with the TravelEdge platform.”
The new China Eastern hotel platform allows members to choose from over 465,000 hotels and resorts worldwide using a quick and easy-to-use desktop or mobile websitewith end-to-end servicing in Simplified Chinese, Traditional Chinese and English. Members can use money or points to book hotels with instant confirmation.
The most celebrated loyalty programs around the world turn to Kaligo’s TravelEdge technology to accelerate revenue growth and delight customers. Across hotels, cars, cruises and activities, the TravelEdge accrual & redemption suite can be quickly integrated into a brand’s web or mobile presence. Using the latest e-commerce design principles and a localized experience across 22 languages, the platform consistently achieves market-leading conversion rates for its partners. With no up-front integration costs and deployment timeframes averaging 4-8 weeks, TravelEdge has set the standard when it comes to risk-free commercials and speed-to-market.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
