Thailand’s largest hotel chain Centara looks at France’s potential
Centara Hotels & Resorts has appointed MN’ Organisation (MNO) as its overseas representative office for France, effective from 1 June 2012. Established in 2004 by Murielle Nouchy and based at La Celle St Cloud in Paris, MNO is extensively well-connected at the highest levels with the principle tour operators, travel agencies and airlines and is a business consultancy that specialises in the implementation of strategies and marketing for the tourism and leisure industries.
The company also has a dedicated media relations service, an information and booking system, and training modules for supporting sales forces. “We believe that MNO’s expertise in marketing and in consultancy and promotion will be a tremendous asset for our growth plans in the French market,” says Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts. “France is a strategic area of growth for us, particularly as we expand our presence in key overseas destinations”, he adds.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
