Direct bookings from the six resorts websites jumped an average of 61% from 2011, in some cases achieving as much as a 300% increase. This is a great achievement for BHMAsia who only assumed the management of these six resorts in September of 2011.
BANGKOK – Boutique Hotel Management Asia (BHMAsia), a regional Asia Pacific hotel management company, has experienced huge revenue and online booking growth as a direct result of internally developed technologies. This digital “Boutique Technology Platform” or “BouTech” as named is a world class digital sales platform that enables an integration of sales data, rates, guest information, website content and social media activity. The implementation of this platform has increased online business by 61% in terms of annual revenue, and seen a 20% increase in average room rates for the six boutique properties under BHMAsia management.
“Our business performed well in the first half of 2012, highlighted by our strong direct bookings results and higher occupancy rates. This performance is a promising indication that our unique digital strategies are continuing to strengthen direct online bookings”, says Mr. Anthony McDonald CEO of BHMAsia. “Good results in most markets were driven by our new online digital platform, digital marketing and advertising, and other online activities. As well as having invested over USD 500,000 on the development of this platform, we also now use more staff to run our digital business than in our traditional agent business sector. Dynamic and integrated information systems have allowed us to change the way we do business and drive these amazing increased revenue results for our hotels. We feel we are truly at the edge of the Digital revolution and how to use it in a way that creates benefits for both hotel guests and the owners of hotels”.
Direct bookings from the six resorts websites jumped an average of 61% from 2011, in some cases achieving as much as a 300% increase. This is a great achievement for BHMAsia who only assumed the management of these six resorts in September of 2011, and also clearly highlights the ability of the digital solution platform they have developed, to drive meaningful results. The experts at BHMAsia’s Sales, Marketing and Digital Technologies teams have worked continuously to increase more results driven solutions for the hotels.
“Out of the box, cutting edge technology and software solutions have been integrated with traditional hotel platforms to create something truly exciting”, enthused Mr. McDonald. “To our knowledge, BHMAsia’s new digital strategies and Boutique Digital Platform are the most advanced in the industry at this time. The significant improvement in digital representation has seen us gain more enquiries for property management, award nominations and has enabled us to move forward with future projects sooner than we expected”.
BHMAsia manages six Boutique Resorts in Thailand including the award winning X2 Resorts at Kui Buri & Samui, Away Koh Kood, Le Bayburi, The Sea Koh Samui and Sawaddi Patong Resort in Phuket. The key elements in the BHMAsia Group’s ongoing success are targeted growth, international market knowledge and insight, operational expertise and investment-focused management. The company structures the goals and relationships with clients to ensure that the contribution of the parties maximizes the returns for the investor in the long term. This can be achieved in many ways, some of which are not traditionally offered by most hotel management firms.
Photo caption: Mr. Anthony McDonald CEO of BHMAsia
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
