India’s leading design hotel group launches the second property from its ‘social catalyst’ brand within three months.
The Park Hotels, pioneers of luxury boutique hotels in India, launches the second property of its new brand ‘Zone by The Park’ in Jaipur, Rajasthan. Unveiled within three months of the first property launch in Coimbatore, the brand is set to expand into other cities such as Mahabalipuram, Chennai and Raipur in 2015.
Designed to act as a social catalyst for its guests, Zone by The Park is much more than a hotel. With relaxed, open spaces, a buzzing bar and an innovative restaurant, the hotel is a place where people can make new connections, refresh and recharge themselves.
The new Zone by The Park has 47-rooms, centrally located on the Madho Singh Road in Bani Park, making it easily accessible from anywhere in Jaipur. The hotel exemplifies the brand’s combination of smart services equipped with unconventional features. Drawing from The Park’s design spirit, the concept envisions an interactive series of spaces using the best of contemporary design, combined with creative and playful interiors, multifunctional spaces, great restaurants and vibrant nightlife.
The hotel offers a free-flowing world cuisine experience in its all day restaurant, Bazaar. Creative elements to Bazaar include the Zone by The Park auto-rickshaw, a street cart, smoothie bar and an outdoor terrace. Playa by Zone, a vibrantly hued poolside area for adults, also serves quirky cocktails and delicious small plates in a relaxed ambience for grown up enjoyment.The hotel will be a hub of social interactivity and a preferred choice for business, MICE and leisure travellers to Jaipur. The property includes a 2,500 sq. ft. banquet hall for weddings, conferences and events and a 500 sq. ft. business centre, perfect for executive meetings.
The flexible guestrooms offers guests the choice of four room categories – Zone Room, Zone Trio, Zone Quad and Zone Suite, all offering complimentary WiFi. Vitalia, the hotel’s gym and spa, enables guests to relax and keep fit during their visit.
Speaking at the launch, Mr. Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Ltd. said, “Zone by The Park has been envisioned to cater to the needs of design-conscious customers. With an aim to have a slice of The Park in every city people travel to, we are expanding the Zone by The Park brand across India and are delighted to announce the launch of the second property in Jaipur. This launch also marks our entry into the Rajasthan region and we are confident Zone by The Park will appeal to the growing ‘design- conscious, price- conscious’ Indian as well as Jaipur’s international visitors.”
Mr. Santhosh Kutty, General Manager, Operations & Development, Zone by The Park Hotels, said, “Jaipur is a major tourist hub and offers immense potential for growth; the launch of Zone by The Park here will certainly play a key role in strengthening our new brand. A managed property, the Jaipur Zone by The Park has 47 rooms in four categories at an average tariff of £35 – £55 per night. We are confident that Zone by The Park will appeal to consumers here.”
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