The Pacific Asia Travel Association (PATA) is pleased to welcome Amadeus as a PATA Premier Partner.
BANGKOK – The Pacific Asia Travel Association (PATA) has announced that Amadeus joined their network and became a PATA Premier Partner. Amadeus, one of the world’s leading providers of technology solutions to the travel industry, now assumes the highest level of PATA membership, along with fellow PATA Premier Partner, Visa.
PATA and Amadeus will work together to the grow Asia Pacific visitor economy in a responsible way. They will leverage data from their joint resources, including Amadeus’ Total Demand airline passenger database.
PATA and Amadeus will collaborate on joint initiatives, including air passenger service development for destinations. Amadeus’ Total Demand data will be available on PATAmPOWER, the Association’s mobile data platform for members.
PATA CEO Mr Martin J. Craigs, said: “Our new partnership with Amadeus will benefit all PATA members. With Amadeus we will generate deeper insights into the Asia Pacific visitor economy. PATA will correlate data from Amadeus with data from other partners. This will give us comprehensive insights on PATAmPOWER. It will also strengthen our advocacy program.”
Mr Karun Budhraja, Vice President Corporate Marketing Communications, Amadeus Asia Pacific said: “We remain committed to working with the industry to help grow the travel sector, and we’re delighted to become a Premier Partner with PATA.”
Pierre Gervois, CEO of China Elite Focus and President of the Shanghai Travelers’ Club, said: “The U.S. is now a very popular luxury travel destination for wealthy Chinese tourists, who since early 2012 have been able to obtain individual tourists visas with a quicker and simplified process. Luxury hotels and luxury travel agencies will benefit from these new consumers, while luxury retailers and the high end real estate market could benefit even more.”
Mr. Gervois added: “It’s time for the luxury travel industry in the United States and in Europe to realize that their future Chinese guests are not looking for discounted trips anymore and expect a high quality of service in the very best hotels and luxury retailers. They enjoy travelling independently, making their own itineraries and trying more sophisticated luxury lifestyle experiences.”
Photo: From left to right: Mac Patel, Distribution Sales Manager, Maria Benz, Head of Airline IT Marketing, Lauren Moment-Walker, Marketing Communications Executive, Amadeus Asia, Martin J Craigs, PATA CEO and Alex Rayner, PATA CMO.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
