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Berggruen Hotels appoints Ramchander Bishnoi as ‘Director – eCommerce’

An MBA holder in Business Administration from UPES, Ramchander Bishnoi has extensive knowledge of eCommerce technology and sophisticated analytics.

MUMBAI – Keys Hotels, a brand by Berggruen Hotels and funded by Berggruen Holdings, a New York-headquartered proprietary fund, announced the appointment of Ramchander Bishnoi as Director – eCommerce. Based in Mumbai he will participate in the development and execution of strategic and tactical business plans with other members of the cross-functional team supporting the eCommerce strategy.
 
Further, Bishnoi will manage the user experience of the website, including site navigation, content development, checkout funnel and promotional campaigns. He will report directly to Anshu Sarin, CEO, Berggruen Hotels Pvt. Ltd.
 
The domestic hotel industry is estimated to touch $1.8 billion by the end of 2016, from $0.8 billion last year. The growth is expected to come from a rise in online bookings. Online bookings accounted for 16 per cent of hotel bookings in 2015, and it is expected to grow to 25 per cent this year. (Source: ICRA)
 
An MBA holder in Business Administration from UPES, Bishnoi has extensive knowledge of eCommerce technology and sophisticated analytics.
 
“We are now an eCommerce-enabled platform with a sharp focus on digital marketing. Hence, Bishnoi’s appointment has happened at the right time. Digital as a medium is growing for customer acquisition. The vast majority of our room sales happen thanks to eCommerce platforms and from our own website. With his extensive knowledge of eCommerce, I am convinced that Bishnoi will take Berggruen Hotels to even greater heights,” said Anshu Sarin, CEO, Berggruen Hotels Pvt. Ltd.
 
Prior to joining Berggruen Hotels, Bishnoi worked with Air Pegasus, Global Vectra Helicorp Ltd., Sabre Holdings, Air Deccan and Kingfisher Airlines.

 

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