Vietnam’s tourism sector evolves digitally, with over 60% of domestic and 75% of international tourists booking online, aligning with global trends and enhancing traveler experiences.
As 2023 draws to a close, Vietnam‘s tourism industry is witnessing a significant digital transformation, spearheaded by the Vietnam National Authority of Tourism (VNAT). Mr. Hoang Quoc Hoa, Director of the Tourism Information Technology Center, emphasizes the need for tourism authorities and enterprises to adapt to the changing global market. This adaptation sees an increase in online bookings, with over 60% of domestic and 75% of international tourists using digital platforms for their travel arrangements.
Integrating Digital Platforms in Tourism
The digital revolution in Vietnam’s tourism isn’t just about embracing technology; it’s a strategic move towards improving state management, supporting tourism businesses, and enhancing visitor experiences. VNAT’s initiatives include a national tourism app and digital payment systems, aimed at meeting the needs of the modern, digitally-savvy tourist.
Challenges and Digital Solutions Post-COVID-19
Post-COVID-19, Vietnam’s tourism faces challenges like business disruptions and changing tourist behaviors. Digital tourism platforms, such as virtual reality tours using technologies like AR, VR, and Big Data, are seen as solutions to these challenges, shifting business models to place tourists at the center of the experience.
Enhancing Tourist Experiences with Smart Tools
VNAT has launched several smart tools to support tourists comprehensively, such as the Vietnam Travel app, which offers features like destination information, online booking, and a feedback system. The Viet-Smart Travel Card and Multi-media Guide enrich the visitor experience with cashless payments and digital guides.
Augmented Reality: A New Dimension in Tourism
Augmented reality (AR) and other advanced technologies are being applied to promote tourism in Vietnam. From AR tours in Thanh Hoa to the Virtual Art Exhibition Space at the Vietnam Fine Arts Museum, these digital products offer creative and unforgettable experiences for tourists.
Mobile Payments: Simplifying Transactions on Tourist Trails
The promotion of cashless payments is a key aspect of Vietnam’s National Digital Transformation Program. VNAT’s digital tools like the Viet-Smart Travel Card and the Vietnam Travel app facilitate online transactions for tourist services, contributing to a seamless travel experience.
Involving Local Communities in Digital Transformation
VNAT prioritizes involving local communities and businesses in digital transformation through training courses and the application of VNAT’s tourism digital platforms. This inclusive approach ensures that all stakeholders contribute to the creation of a smart tourism ecosystem.
Vietnam’s digital platforms are prepared to revolutionize the tourism sector, highlighting the country’s readiness to provide a more integrated, efficient, and personalized travel experience. As Mr. Hoang Quoc Hoa asserts, the involvement of local communities and businesses is crucial in this digital journey, ensuring a comprehensive and sustainable transformation of the tourism landscape in Vietnam.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
![[PR] PR_Ascott and Vimut Hospital_2024](https://www.traveldailynews.asia/wp-content/uploads/2024/04/PR-PR_Ascott-and-Vimut-Hospital_2024-400x265.jpg)
