The "Wish It Win It" promotion, which ran for two weeks in the New Zealand Herald, was part of a larger 'There's Nothing Like Australia' winter escape campaign called 'Beaches and Beyond'.
Tourism Australia has won an award for “Best Microsite/Native Advertising” relating to an innovative promotion in New Zealand where consumers selected experiences in four key regions of Queensland to create and win their dream holiday.
The “Wish It Win It” promotion, which ran for two weeks in the New Zealand Herald, was part of a larger ‘There’s Nothing Like Australia‘ winter escape campaign called ‘Beaches and Beyond‘.
The campaign was run by Tourism Australia in partnership with APN Media, Tourism and Events Queensland, House of Travel, and Air New Zealand during February – April 2014.
The prestigious Pacific Area Newspaper Publishers’ Association (PANPA) 2014 Advertising & Marketing Awards were held in Sydney last week. They recognise excellence in photography, advertising, marketing, environment and print and production in newspapers from across the Asia-Pacific region.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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