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Tourism Authority of Thailand

TAT supports “Spice Up Your Business Agenda” campaign to target international MICE travellers

Under the theme slogan, ‘Spice Up Your Business Agenda’, the TCEB campaign includes an aggressive digital marketing plan, development of an innovative Thai MICE web portal, and launch of a mobile application for MICE travellers and professionals to allow easy access to the Thai MICE database.

BANGKOK – The Tourism Authority of Thailand (TAT) has pledged strong support to a campaign launched by the Thailand Convention and Exhibition Bureau (TCEB) to build awareness of Thailand’s MICE industry and reinforce Thailand’s positive image as a premiere MICE destination.
 
Under the theme slogan, ‘Spice Up Your Business Agenda’, the TCEB campaign includes an aggressive digital marketing plan, development of an innovative Thai MICE web portal, and launch of a mobile application for MICE travellers and professionals to allow easy access to the Thai MICE database. The campaign aims to increase MICE visitor numbers and spending.
 
A series of online marketing promotion and PR campaigns will be conducted throughout 2015 in high potential key markets.
 
MICE delegates to Thai trade exhibitions and companies organising meetings in Thailand are also being offered a broad range of discounts, value-added services and complimentary facilities; such as, a meeting package, airport transfer, as well as, premium hotels and spa.
 
In addition to TAT, the campaign is being backed by Thai Airways International PCL, the Ministry of Commerce’s Department of International Trade Promotion, and Visa International (Asia-Pacific), LLC.
 
Mr. Chattan Kunjara Na Ayudhya, Executive Director of the Advertising and Public Relations Department, TAT reaffirmed the benefits of this campaign to the MICE and tourist industry.
 
He said, “MICE travellers have high-spending power. Their contribution to the Thai economy starts from making business deals and topped up by the recreational spending that follows. TAT aims to increase the number of quality tourists, and as such we have been an active partner in this campaign which will reaffirm Thailand’s position as the world’s best business and leisure destination. It will accommodate and facilitate MICE travellers as well as attract them to come to Thailand and stay longer for leisure. Therefore, the benefits of the Spice Up Your Business Agenda 2015 campaign are far beyond the MICE industry but help the tourism industry as a whole.
 
The campaign is targeted at international business travellers, international delegates, trade visitors and trade exhibitors attending trade exhibitions or organising meetings in Thailand between March to December 2015. It is valid from now until December 2015.
 
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