Mrs Karen Plumb, Senior Director, Sales, Strategy, Business Listings of TripAdvisor, talked to TravelDailyNews during ITB 2012 about the benefits of the new Review Collection Solution, the “spam” reviews, the importance of the number of the reviews, the awards, and how the hoteliers must encourage their clients to make a review on TripAdvisor.
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We are at ITB Berlin with Mrs Karen Plumb, Senior Director, Sales, Strategy, Business Listings of TripAdvisor. Mrs Plumb, recently TripAdvisor launched a new Review Collection Solution. What exactly is this and how does it benefit consumers and travel suppliers?
Hoteliers often complain for “spam” reviews from competitors or unethical travellers. What do you do to eliminate those and how would you advise hoteliers to manage this kind of reviews?
How important is the number of reviews for a hotel in the TripAdvisor? Do you know if people read more the latest reviews? How many reviews a regular user reads of TripAdvisor and how does this affect the travel decision?
How can hotels encourage their clients to make reviews on TripAdvisor?
How do you choose the award winners?
Apart from accommodation facilities, who else can receive a review on TripAdvisor?
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.