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Australia and New Zealand’s largest airport media operator, EYE, announces that passenger numbers are up at Sydney, Melbourne, Perth and Auckland airports as well as across Qantas terminals. Contributing factors such as substantially reduced airfares, the introduction of aggressive low-cost carriers, stimulus packages and lower interest have resulted in greater airport audiences for Eye Fly advertisers.
Figures released from EYE’s concession partners indicate the following:
– Sydney Airport: for the month of August domestic travel was up 1.6 % from the August prior 1
– Melbourne Airport: August figures indicate continued international passenger growth with an increase of 7.2% and domestic passengers up 1.4%, the highest domestic passenger total for the month of August on record 2
– Perth Airport: reported in July that 598,800 domestic passengers used the airport, a 1.2% increase on the record number 12 months prior 3
– Auckland Airport: in August reported an 11.2% increase in arrivals from Australia and domestic passenger volumes for the month were also up 3.7% on August 2008 4
– Qantas has recently reported that passenger numbers for the first two months of the financial year rose 5%5
Robbie Dery, General Manager – Eye Fly commented on the figures, “With cheaper airfares, low-cost carriers, stimulus packages and a preference for domestic travel, EYE’s airports are seeing higher numbers of audiences. Combine this with the fact that advertising in high quality environments such as airports has never been more affordable.
“With declining audiences in other media, we have seen users of traditional advertising taking advantage of EYE’s increased passenger figures and buying long-term packages across our airport networks. Now is the opportune time for advertisers to maximize campaign reach and exposure in the airport space.” Eye Fly reaches 110 million passengers annually and is the leading airport media provider in Australia and New Zealand.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
