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- Communicating and marketing successfully on online social networks requires a new set of skills
- According to author Penny Power successful networking depends on trust, and conversations are a great way to build trust
The title of Penny Power’s new book – Know Me, Like Me, Follow Me – is also a succinct description of a successful online social networking strategy.
Power is a strong believer in the power of conversation to build the kind of trust and deep relationships necessary to underpin a successful social marketing or social networking campaign.
In a new business TV show, Power discusses ideas from her book on how businesspeople can start building that trust. You must remember, she says that people need a reason to trust you.
Watch the show for free right here.
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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
