…
- Businesses need to acknowledge and engage with customers
- If you don’t reach out to customers, your competitors will
Engaging with customers is imperative for companies who want to create brand loyalty. Top companies such as Dominos and Volkswagen have nailed this by communicating with customers openly and freely – encouraging people to buy their products today and with great likelihood, further into the future.
In this video Thomas Power explains the shift from push marketing to pull marketing. As his example shows, the increases accessibility of companies to customers is encouraging businesses to seek feedback and converse with current and potential buyers – making for a much better end product.
As a business constantly seeking better market research and input from customers you’d be crazy to not implement any pull marketing.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
