Melbourne Values You is an initiative launched at the 2013 AIME in February, which presents a series of special offers for incentive and corporate travel reward planners designed to make booking and planning an event in Melbourne not only seamless, but cost effective.
After just two months on the market, the Melbourne Convention Bureau (MCB) has already significantly expanded its Melbourne Values You program, now presenting more than 100 offers from premium hotels, venues and service providers throughout Victoria, Chief Executive Officer Karen Bolinger announced during ATE.
Melbourne Values You is an initiative launched at the 2013 Asia-Pacific Incentives & Meetings Expo (AIME) in February, which presents a series of special offers for incentive and corporate travel reward planners designed to make booking and planning an event in Melbourne not only seamless, but cost effective.
Since the program’s launch, MCB has increased member participation from 30 to more than 40 premier business events suppliers from across the state, including Melbourne Convention and Exhibition Centre (MCEC), the Hilton Melbourne South Wharf, Sofitel Melbourne on Collins, InterContinental Melbourne the Rialto and Crowne Plaza.
Melbourne Values You has also diversified its offering to include deals on souvenirs and merchandise, allowing planners to easily create experiences with a uniquely Australian touch.
Ms Bolinger said that with the new changes to the program there has never been a better time for planners to consider Melbourne for their next incentive travel destination.
“We are thrilled that we have been able to partner with so many of our members to provide incentive and corporate groups the best products and services Melbourne and regional Victoria has to offer with exceptional value,” Ms Bolinger said.
“For example, the Melbourne Values You program gives planners the opportunity to host a meeting at the award-winning MCEC for just $98 per person, including venue hire, a choice of four menus, pre-installed technology, free Wi-Fi and more.
“Our members’ eagerness to be involved in the program really shows their commitment to going above and beyond to make their client’s stay in Melbourne unforgettable.”
Ms Bolinger added that to make the program more accessible to Asian markets, the campaign’s brochure has also been translated into Simplified and Traditional Chinese, Korean, Thai, Bahasa Indonesian and Vietnamese.
“The majority of our incentive and corporate travel business is derived from Asia so to have the campaign brochure available in more than six languages is fantastic and will be a very important tool for our staff in China and Singapore.
“I would like to thank our members and strategic partners for creating such enticing offers and I look forward to continuing our great work together to make Melbourne an even more appealing destination to incentive planners.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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