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- Thomas Power and Louis Gray talk about social media and its heightened popularity since the downturn
- How to utilise social media in marketing…. and increase revenue.
It’s difficult to know whether or not the marketing world would have moved so strongly towards online marketing and social media had there not been a recession. The emergence of web apps to help you build your brand and increase your chances of reaching customers has meant the tiniest of businesses can gain rapid success very quickly online.
There are ways to spend money quickly, such as direct mail advertising, billboard advertising. But the return on investment just isn’t what it used to be 10, 20, 30 years ago. Social media today is the best way to get fast ROI and directly connect with customers one-to-one.
To find out how to get the best results in social media, watch the video below:
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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
