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Australian-owned event and incentive specialist, cievents, has created the country’s first loyalty program for the entertainment and sports travel industry.
cievents has partnered with leading Australian entertainment and sports travel management company, Stage and Screen Travel Services, to design and launch the innovative ‘Backstage Advantage’ program.
Developed by ciloyalty, cievents’ loyalty division, the program targets Stage and Screen clients including sports organisations and teams, and companies operating in the film, television, broadcasting, performing arts, music, fashion and creative media sectors. Backstage Advantage is an interactive web-based program in which these companies’ travel bookers earn reward points every time they book travel with Stage and Screen. Once travel bookers have accrued enough points they can shop virtually from an online Stage and Screen catalogue which includes a huge range of products from homewares, to cosmetics and accessories, to the latest electronics.
Travel bookers can also have the chance to earn extra points during special bonus months, and attend exciting industry events with Stage and Screen. They are kept up to date with the latest industry travel deals and news through a regular newsletter.
While the bookers are personally rewarded for their loyalty, their companies also benefit from travel cost savings. By making all bookings through Stage and Screen, travel policy compliance is higher and better savings are achieved.
Head of ciloyalty, Sandy Botterill, said Backstage Advantage was the first program in Australia aimed at building client loyalty for a niche travel company focused on entertainment and sports travel.
“Stage and Screen operates in sectors with very specific and unique travel needs, so our aim with Backstage Advantage was to take Stage and Screen’s niche service one step further,” she said.
“We designed Backstage Advantage as a long-term relationship building program that ‘thanks’ Stage and Screen’s clients at both the personal and corporate levels. The travel bookers who work closest with Stage and Screen are rewarded, but so too their organisations are rewarded with efficiency and savings.
“We are excited about the Backstage Advantage program and the impact we think it will have on this industry and ultimately for travel bookers.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
