A recent study has revealed that 73% of international convention delegates and 80% of domestic delegates would recommend Melbourne as a holiday destination following…
A recent study has revealed that 73% of international convention delegates and 80% of domestic delegates would recommend Melbourne as a holiday destination following high levels of satisfaction with the city during their stay.
The study commissioned by Melbourne Convention + Visitors Bureau (MCVB) and the Melbourne Exhibition and Convention Centre (MECC) found that over 71% of international and domestic convention delegates are ‘extremely satisfied’ or ‘very satisfied’ with Melbourne as a convention destination.
Delegates rated Melbourne above average regarding satisfaction with costs of food and beverages, accommodation, clearance through customs on arrival in Australia and Visa requirements.
82% of international delegates noted that the time taken to travel to Melbourne had no, little or minimal impact on the overall enjoyment and satisfaction they found in Melbourne.
International delegates commented that Melbourne is a ‘friendly’ and ideal ‘location’ for a convention. Domestic delegates noted Melbourne is ideal for shopping and a ‘convenient’ destination with ‘easy access’. ‘Food’ and ‘transport’ were also high on the satisfaction list.
“Conventions clearly bring a number of business tourists to our city that may not have the opportunity to come otherwise,” said Garry Kingshott, CEO, MCVB.
“These business tourists discover how marvellous Melbourne is and recommend Melbourne to friends and family as a holiday destination. This leads to further visitors creating more economic benefit for Melbourne businesses,” said Mr Kingshott.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
