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Blogging strategy basics: business advice from Thomas Power

  • Your blog should be the centre of your online presence and the heart of your social marketing strategy
  • Starting a business blog can be a real challenge, however – so here are a few expert tips to get your started

What makes a great business blog? Of course there are as many answers to that question as there are great blogs, but for anyone setting out to start blog and build a following, there are basic guidelines to follow.

One man who knows what it takes to create a really successful blog is social networking expert and founder of Ecademy, Thomas Power.

In a new business TV show, Power shares his latest insights and tips on developing a robust blogging strategy.

“You’ve got to focus on what contribution do you make to others to help them change, to help them grow,” he says. “So you’ve got to get to the root of your expertise, and how your expertise can improve somebody else’s performance.”

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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.

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