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Korea National Tourism Organization

UK visitor arrivals to Korea up 9%

Visitor arrivals from the UK to South Korea were up 9% in 2004 to 65,975…

Visitor arrivals from the UK to South Korea were up 9% in 2004 to 65,975. Michael Michael, Marketing Manager for KNTO said, “This is excellent news. Our strategy over the last 2 years has been to work with specialist tour operators to include Korea in their programmes and we are now seeing the results”.

Tour operators that featured Korea for the first time in 2004 included, Gold Medal, Pettitts, Cultural Tours, Silk Road & Beyond and Cox & Kings.

One of the most productive agents was STA Travel who produced approx 2,000 passengers. It is well known that the student and youth markets act as trailblazers for emerging destinations and STA Travel have helped to promote Korea to this market.

Michael added, “We will continue to work with operators and agents this year and are currently discussing the inclusion of Korea tours with several other operators. We are also in discussion with companies to feature Seoul as a stopover destination. There is no reason why Seoul should not become a major stopover point to rival Hong Kong or Singapore.

We are also targeting the Meetings and Incentive market and have a specific M&IT fam trip going to Korea in the Spring in conjunction with Korean Air. We are also hoping to run a trip for tour operators later this year and have a fam trip for Australasian operators in Autumn with Asiana Airlines to promote stopovers”.

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