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When Steven Kaufman, CTC, the president and co-developer behind the world’s largest online travel resource, TripAtlas.com, set forth to create a Customer Relationship Management (CRM) tool, he drew on his own travel agency experience as well as that of the agents he worked with in his previous roles heading up consortia such as Vacation.com and GEM Travel Canada. The end result combines innovative functionality with user-friendly simplicity in order to achieve maximum results with even the most computer illiterate agent.
The CRM tool is available to travel agents with an Enhanced Membership with TripAtlas PRO (TripAtlasPro.com), the industry side of TripAtlas.com.
“While functionality is a key component, our primary goal was to create a CRM interface so simple that any travel agent can pick it up in a matter of seconds,” said Kaufman. “For more ambitious agents, however, we’ve added increased capabilities beyond tracking clients and potential leads, including the ability to monitor trends on a micro level,” noted Kaufman.
Not to be confused with the TripAtlas PRO Trend Tracker, which offers insight into consumer travel behavior across a wide spectrum, the tracking functionality within the CRM portal enables agents to examine trends within their own market and customer database. This can help TripAtlas PRO retailers fine-tune their marketing initiatives and take advantage of consumer inclinations within a specific market at a time when clients are most likely to book.
In addition to accessing the TripAtlas PRO proprietary CRM portal, travel agents who sign up for a TripAtlas PRO Enhanced Membership receive 150 consumer travel leads per year (additional leads also available at less than $0.99 each), the ability to postan unlimited number of travel packages online, access to travel trends, as well as an “Online Storefront.”
“Online Storefronts” are enhanced company profiles which allow tour operators and retail agencies to market themselves online with a variety of components including website links, 10 descriptive keyword tags, detailed contact information, photos and staff bios.
TripAtlas PRO is a comprehensive online platform for travel professionals combining four.
key elements – reviewing and answering travel leads, online marketing of travel packages, building customer relations and tracking industry trends. Travel agents can access the site via TripAtlasPro.com, TripAtlas.com’s dedicated website for industry professionals.
Unlike other leading travel sites, TripAtlas.com does not take a commission or interfere with the business between consumers and agents. Online advertising on the site is also available with rate plans available upon request.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
