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Travel publishers in all media categories, including print, television, online and radio, can increase their online revenues as much as $750,000 a month, thanks to the DailyDeals Travel Network, a turnkey social couponing solution by leading performance improvement travel marketing company Hotel Traffic Builders.
Built upon the Shoutback Concepts technology, which powers more than 100 leading media companies nationwide, the DailyDeals Travel Network helps travel publishers create, run and manage a daily deals program that generates new revenues with no upfront costs. This powerful revenue generator can be privately branded with the media company’s name and logo to enhance and personalize the relationship with website visitors.
The DailyDeals Travel Network solution guides media companies in developing their own sales and marketing approach for social couponing, from selecting which offers to promote to deciding which deals to integrate with their other marketing activities. Publishers are provided with real-time reporting details so that they can monitor which deals are selling and which represent the best revenue opportunities. Revenues are received once a published deal generates a sale, creating a pure pay-for-performance model.
“Social couponing allows publishers to tap into a new online revenue stream with no upfront costs and very minimal start-up time,” said Tom Hill of Hotel Traffic Builders. “It should come as no surprise that advertising in the U.S., a 228 billion-dollar industry, is quickly shifting towards merchant-directed online promotions.”
The DailyDeals Travel Network gives publishers’ current advertisers a fresh product to diversify their existing media buy, and for smaller accounts this low-cost, pay-for-performance model is particularly appreciated. As an added bonus, customer loyalty for the media outlet is further strengthened as users stay interested in new, changing deals and return daily.
The new platform is perfectly suited for travel publishers seeking to reach a new, younger demographic through social media. Facebook and Twitter accounts can be included as links on each daily deal, helping to increase exposure and to build the media company’s social media presence. A referral incentive program can also increase reach as consumers are encouraged to invite friends to buy. Under this viral program, a user receives $10 in deal bucks every time a friend purchases a deal. Deal bucks are then redeemable on future deal purchases.
The user-friendly set up and daily administration of the DailyDeals Travel Network allows for a publication to use its existing staff and sales team. In addition to the intuitive deal management platform, the solution provides ad writing and design support, access to syndicated deals, payment processing, reporting and analytics, timely payment on deal purchases, competitive market analysis and optional services such as full PR marketing, ad copy writing and e-marketing support by partner agencies.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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