Tainan International Travel Fair fulfilled desires from meals to fun

The 2014 Tainan International Travel Fair, co-organized by the Tainan Association of Travel Agents and Yunlin-Chiayi-Tainan Joint Services Center of the Executive Yuan, kicked off at the Commercial Exhibition Center Tainan from December 19-22, 2014. The theme was “travel with the heart and create a win-win situation”. Organizers made special effort to invite tourism agencies from Asian countries, Taiwan’s regional and municipal governments, airline companies, travel agencies, major hotels, hostels, amusement parks, tourism industries, and renewed cuisine businesses to exhibit together. The fair had around 250 exhibitors and attracted around 100,000 visitors over the course of four days. The business opportunities generated by the fair is expected to exceed NT$100 million.
 

To attract more visitors, a fortune bag lottery was held in front of the venue every day before the fair opened. The first two hundred visitors, whether they purchased a ticket on-site or held a weekday pass, could join the lucky draw. High-value prizes included lodging coupons, hot-spring coupons, tourist site tickets, and others. In addition, every day five lucky guests out of all fortune bag lottery participants were upgraded to join a special opening activity and had the chance to purchase a round-trip airline ticket to Japan with just one NT dollar or get a NT$1,000+ worth of lodging coupon free of charge.
 

The Tainan Association of Travel Agents organized the show for the purposes of assisting the set-up of a sales platform for local travel and tourism, making tourism-related businesses more visible, and creating more business opportunities for Tainan’s tourism business. It aimed to integrate all tourism resources; strengthen product packaging, marketing capabilities, and promotion strategies of tourism related companies; and stir up consumer desire for travel to induce them to take action. The objective was to create a supply chain for tourism and spur the development of peripheral businesses such as tourism transportation, accommodation, and dining.