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Sofitel Luxury Hotels has appointed independent communications consultancy, ICON as its public relations partner in Southeast Asia.
The brief covers all facets of media relations activities for Sofitel in the region with specific focus on the openings of Sofitel So Bangkok, the first hotel in Asia Pacific under the contemporary Sofitel So label, the luxurious Sofitel Bangkok Sukhumvit, the Southeast Asia flagship property located in central Bangkok and the Sofitel So Singapore, a development on 35 Robinson Road, an iconic heritage building in the heart of Singapore’s city centre.
Sofitel So Bangkok is Bangkok’s first truly urban design hotel. With themed accommodation created around the Five Elements – Water, Earth, Wood, Metal, and Fire, the hotel is a masterpiece collaboration between an award-winning Thai architect, five leading local designers, and world-renowned designer Monsieur Christian Lacroix. The hotel will have 238 guestrooms and suites, a selection of innovative restaurants and two floors of wellness experiences including Sofitel’s signature So FIT and So SPA for guests’ ultimate pleasure and comfort. Opening is scheduled for 28 February 2012.
Right in the centre on lively Sukhumvit Road, is the site of Sofitel Bangkok Sukhumvit. Flanked by the financial district and prime shopping areas, the 32-storey property will offer 345 guestrooms and suites, a dedicated wellness area that includes Le Spa with L’Occitane, a fully equipped fitness centre as well as a landscaped swimming pool. The hotel also offers a dedicated floor of meeting spaces with nine modular rooms and a 700 sqm ballroom offering unparalleled meeting and event facilities to business travellers. Opening is scheduled for 1 April 2012.
Housed in an iconic building located at one of Singapore’s most prestigious addresses, Sofitel So Singapore offers a blend of playful luxury with a Singapore twist. With 134 guestrooms including 23 suites, Sofitel So Singapore provides an ideal setting for savvy travellers looking for prime location and unique lifestyle offerings. Centrally located, the hotel is within minutes of Marina Bay area, one of Singapore’s vibrant entertainment and dining hubs. Opening is scheduled for early 2013.
Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries. Embodying French luxury and expressing the essence of each destination, Sofitel offers contemporary hotels and resorts adapted to meet the needs and wants of today’s travellers.
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