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Pegasus Solutions has extended its marketing capabilities to include travel agency advertising through a new agreement with Amadeus. As a result, Pegasus reservations services customers and those using the company’s representation services, including Utell Hotels & Resorts and Utell Connect, will gain access to advertising on the Amadeus Media Platform.
Advertising through global distribution systems allows hotels to generate incremental revenue and increase market share by raising brand and promotion awareness at the point of travel agent purchase. Through the Amadeus system, Pegasus and Utell customers will have the opportunity to reach 90,000 travel agency points of sale in more than 190 countries worldwide.
“Our primary objective for hotel customers is to help them generate bookings – whether by ensuring they are visible on the distribution systems as reservation services customers, or by promoting them to travel agents and consortia as Utell customers,” said Ric Leutwyler, chief operating officer of Pegasus Solutions and president of Utell Hotels & Resorts. “Our new agreement with Amadeus represents yet another opportunity for these hotels to effectively reach agents as part of their comprehensive distribution and marketing campaigns through established and proven Pegasus and Utell relationships.”
“Pegasus already has mutually beneficial relationships with approximately 90,000 hotels worldwide, and has worked for more than 20 years with Amadeus,” added Marcos Isaac, Director of Travel Services Business Group, Amadeus. “With Utell, the company also brings a unique understanding of the travel agent community – 80 years of sales, marketing and distribution to agents brings a definite edge in the world of distribution systems advertising.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
