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Lowcostholidays.com, the leading holiday provider, has announced that it has selected digital marketing agency, bigmouthmedia, to launch its SEO and PPC marketing strategies for the roll out of its European sites.
The travel expert, which has built a reputation for bringing new levels of online technological innovation to the holiday sector, has appointed bigmouthmedia, Europe’s largest independent digital marketing agency, to spearhead its plans for rapid expansion. Responsible for establishing advanced search engine optimisation and Pay Per Click (PPC) programmes targeting consumers in Germany, Austria, Spain, Italy, Norway and Sweden, bigmouthmedia’s international teams will deliver a strategic campaign designed to replicate the company’s rapid UK growth rates across the continent.
“We are delighted to be working on an ambitious strategy that will play a significant role in the continued growth of lowcostholidays.com as an internationally recognised travel brand. As two companies built upon the twin foundations of technological innovation and international vision we already have a lot in common, and are looking forward to what should be an exciting campaign,” said Simon Heyes, head of International Media at bigmouthmedia.
The combined search engine optimisation and PPC campaign will be directed by bigmouthmedia’s UK team with the work being delivered locally by the agency’s offices in each of the target markets. Work has already begun in Germany and Sweden, with the strategy rolling out across the remaining territories over the course of the next year.
Fran Hall, head of Marketing at lowcostholidays.com, added: “It quickly became clear to us that bigmouthmedia was the natural choice to lead our search marketing campaign. Not only does it have an established track record and reputation for technical excellence, but the agency also has a global reach and an understanding of the international markets that few companies can rival.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
