With the South Korean city of Incheon being the host of the 17th Asian Games in September 2014, Korean Airlines has just been awarded the title of official partner.
INCHEON- The signature ceremony took place on October 4th at the Hyatt Hotel Incheon confirming that South Korean national carrier Korean Air would become an official partner to the 17th Asian Games taking place in September 2014. Korean Air is the first Korean company to be awarded the title to the future event. The signature ceremony involved Chang Hoon Chi, President of Korean Air, OCA Vice President Syed Arif Hasan and the Secretary General of the Incheon Asian Games Organizing Committee, Kwon Kyung-Sang.
Korean Air, as the official and the highest-ranking sponsor, the ‘Prestige Partner’ of the Games, will underwrite most areas related to air transport and hotel accommodation, in a deal valued at 15 million dollars. As part of the agreement Korean Air is awarded official Asian Game Partner status and can also utilise the trademark of the 2014 Asian Games.
Korean Air’s sponsorship will contribute to the development of tourism and the economy of Incheon, which is the gateway to Korea and home to Incheon International Airport and host of the 2014 Asian Games. In addition, Korean Air’s support will encourage participation in amateur sports in Asian countries.
Meanwhile, aside from the sponsorship, the Hanjin Group, parent company of Korean Air, fully supports the preparation for the Games and is involved in the construction of facilities such as the Wang San Marina, which will be used for yachting events and a hotel which will accommodate the participants during the games.
Korean Air is one of Northeast Asia’s largest airlines with a fleet of 147 aircraft offering some 400 daily flights to 122 destinations in 42 countries around the world.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
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