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Kolkata Hosts India International Travel Mart 2018

The three-day event will showcase glimpses from the travel, tourism and hospitality industries.

With this year’s edition of ‘India International Travel Mart‘ in Kolkata, Sphere Travelmedia & Exhibitions Pvt. Ltd., completes 19 years of creating business opportunities for the Hospitality, travel and Tourism industry from India and abroad.

India International Travel Mart‘, at present is being organized in key source markets of Bangalore, Chennai, Mumbai, Pune, Hyderabad, Cochin and now Kolkata. ‘India International Travel Mart’ established in 1998, is India’s premier Travel and Tourism Exhibition. The forthcoming edition of ‘IITM‘ is in its Inaugural year at Kolkata will have over 125 participants from 18 Indian states and five countries. The participants include travel agents and tour operators, DMC, Hotels & Resorts, National Tourist Organizations, Cruises, Airlines, Online Travel Portals, etc.

The three-day event will showcase glimpses from the travel, tourism and hospitality industries. The time of IITM Kolkata is perfect for the upcoming Pahela Baishakh (Pahela Baishakh is the traditional new year day of the Bengali people. It is celebrated on 15 April) & summer Holidays, long weekends as well as round-the-year travel, vacations and business plans. The exhibition would be open between 11.00 am and 7.00 pm during the three days.

Speaking on the occasion, Mr. Sanjay Hakhu, Director, Sphere Travelmedia, said, “India, despite the present business environment, is fast emerging as one of the most interesting and productive countries for the travel trade industry for both leisure and business travel. A combination of factors is responsible for the growth and demand of travel trends from India. The visitor profile is on a B2B & B2C format and will have over 15,000 buyers over three days.”

Tourism studies and trends indicate that 2018 – 19 will see more than 20 million Indian tourists embanking on overseas travel. With the advent of low cost international airfares and holiday packages being available on monthly instalments payable over a period of time, international travel is no longer a luxury.


  • The event is being organized in association with ‘West Bengal Tourism’. The event has than 15 state tourism departments participating, making it one of the highlights of the travel industry in the country.
  • Gujarat Tourism, Jammu and Kashmir Tourism, and Arunachal Pradesh Tourism are the ‘Partner States’ at the Event.
  • Andhra Pradesh, Goa, Bihar, Himachal, & Madhya Pradesh are the Feature States at the event.
  • Other state being represented include Jammu & Kashmir, Madhya Pradesh Tourism, Punjab, Kerala, Bihar, Chhattisgarh, Jharkhand, Andhra Pradesh, Karnataka, Goa etc
  • Travel Agent and Hotelier delegation from Jammu & Kashmir, Andhra Pradesh, Arunachal Pradesh and Goa are looking at wooing the West Bengal travel market for the coming summer season.
  • Special Packages to over 100 destinations
  • More than 100 hotels and resorts are participating from all over India, making it one of the most diverse ranges of hospitality products in the country on display.
  • Diverse Tourism segments are on display such as Pilgrimage Travel, Adventure, Cultural pursuits, shopping tours, etc.
  • More than 20% increase in Exhibitor space.
  • Footfalls of over 15,000 discerning Holiday seekers expected.
  • Oyo Rooms is the Platinum Hospitality Partner


  • Attractive discounts on offer for Spot Bookings.
  • The Visitor Profile is on a B2B & B2C format.
  • Entry is free

The ‘India International Travel Mart‘ provides an ideal ‘marketing opportunity’ and ‘excellent backdrop’ to enhance the participant’s ‘brand-equity’ in the eyes of the discerning end consumer and the travel-trade.

The Exhibitor Profile Includes National Tourism Organizations & State Tourism Promotion Boards, Destination Management Organizations, Airlines, Charters, Railways, Passenger Transporters, and Car Rentals, Shipping, Cruise liners, Travel Agents and Tour Operators, Holiday Packages & Holiday financiers, Technology Providers, Hotel Reservation Networks, Hotels & Resorts, Wild – life Resorts, Health Spas and Ayurvedic Center’s, Time – Share Resorts, Eco – Clubs and Adventure Sports, Education Institutions in the field of Hospitality and tourism studies.

Visitor Profile:

  • Visitors from the Travel – trade Industry
  • Business Travellers & Key Corporate Decision Makers
  • Discerning Holiday Makers

The fair is being organized with a view to increase the inflow of tourists in India and also drive the policies that help the sector grow. IITM covers Nine key markets across the country annually including Bengaluru, Chennai, Delhi, Ahmedabad,Mumbai, Hyderabad, Pune, Kochi and Kolkata.

Boost for Domestic Tourism: The event showcases virtually travel and hospitality products from every part of the country, making it one of the biggest congregations of travel-trade in the country. The event provides unmatched networking opportunities to interact with Travel-trade and corporate buyers alike.

Mr. Rohit Hangal, Director, Sphere Travelmedia, added, “Domestic travel as the “backbone” of India’s tourism portfolio and with an estimated 561 million domestic tourist visits, this segment is probably the only second to China in terms of sheer size. With the rapid economic development taking place in the country and availability of greater disposable income combined with affordable holiday packages, tourism in India is increasing steadily and acts as a catalyst for the furthering the economic growth in view of its wide-ranging linkage effects and multiple impacts. The participants from the states of Kerala, Andhra Pradesh, Gujarat, Himachal Pradesh, and many more destinations will be seen aggressively marketing their products will be there with their travel and tourism stakeholders. The event showcases more than 125 destinations from over 18 Indian states”.

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