From 1st to 3rd October 2013 Incentive Travel & Conventions, Meetings Asia (IT&CMA) and Corporate Travel World (CTW) Asia-Pacific is the only doublebill event in MICE and corporate travel.
SINGAPORE – Established in 1993, IT&CMA is an international MICE show centered in Asia, offering Asia-Pacific MICE suppliers. IT&CMA brings together MICE suppliers as well as regional and international buyers in a 3-day exhibition showcase coupled with intensive business appointments (1st-3rd October 2013). A recent survey with 2012 buyers who attended IT&CMA and CTW Asia-Pacific has revealed that close to 70% have confirmed purchases with exhibitors within 6 months of the event, where the total value of all purchases made thus far is estimated at over USD 45 million. More sales are expected to close in the next 6 months, which could bring the aggregate purchase figure to above USD 120 million.
Delegates can expect several new implementations to this year’s show that will further harness opportunities for business generation. One new initiative is the online diary facility that enables delegates to complete up to 100% of their business appointments before their arrival in Bangkok. The existing pre-scheduled appointments facility will computer-match up to 60% of exhibitor-buyer meeting requests and 40% of the remaining appointments can be scheduled via the Online Diary facility. Additional appointments can be scheduled onsite at the event during the Buyer-Meet-Seller (BMS) appointment scheduling session. “We are confident that IT&CMA and CTW Asia-Pacific will also benefit from greater business generation as delegates are able to maximise the outcome of their participation” remarked Darren Ng, Managing Director of TTG Asia Media.
Explained Ng, “Associations and Corporates are important segments of the MICE buying industry. Our collaboration with MCI Group to launch a dedicated education-led Association Day and Performance Improvement Forum enables the show to cater to a larger proportion of these professionals respectively. Our exhibitors now have the added advantage of reaching multiple niche buyer segments at a single industry event, which equates to greater opportunities for business generation.”
Finally, to enhance the show’s Luxury Travel programme, eligible international buyers can look forward to the first-ever Luxury post-show tour aimed at promoting Thailand’s upmarket appeal and ready offerings. Not only do luxury suppliers get to showcase their services beyond the exhibition grounds, luxury buyers will also experience first-hand, a luxuriously crafted itinerary that includes stays at high-end properties with premium ground services.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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