Accor is launching its innovative Ibis economy hotel brand in Bangkok with three hotels in key commercial areas…
Accor is launching its innovative Ibis economy hotel brand in Bangkok with three hotels in key commercial areas, filling an important need for low-cost accommodation in the Thai capital.
The 189-room Ibis Siam Bangkok is five-minutes from the popular Pratunam shopping area with convenient access to the Victory Monument BTS Skytrain station, while the 288-room Ibis Huamark Bangkok is near Ramkamheng University and the Huamark Stadium. As with all Ibis hotels, they will offer one bar and one restaurant.
The 150-room Ibis Fenix Bangkok is located off busy Sukhumvit Road on Soi 11 near popular pubs, restaurants and entertainment outlets. It is also near the Queen Sirikit National Convention Centre, the BTS Skytrain station and recently opened Bangkok Mass Rapid Transit underground system. The hotel will also offer a gym and meeting facilities.
The first two Ibis hotels are scheduled to open in January 2006, with Ibis Fenix Bangkok expected to open late 2006.
All three hotels will feature a very contemporary design with advanced communications technology and 24 hour reception.
Commenting on the Ibis brand launch in Thailand, Accor Asia Pacific Managing Director, Michael Issenberg, said that most new hotels under construction in Bangkok were aimed at the top-end of the market. Very few were being designed to cater for the fastest growing market – the economy sector.
“The Ibis brand will fill a clear market need as Thailand’s domestic and regional market grows, especially with the rapid increase in low-cost air carriers servicing Bangkok,” said Mr Issenberg.
“Each hotel is located in an established commercial, entertainment or shopping district. This combined with the attractive Ibis rate structure will make them popular with business travellers during the week, and leisure travellers during weekends. Both segments want a prime location near the city centre at an affordable price.
“It continues Accor’s policy of being at the forefront of innovation in Thailand’s vibrant hotel sector. It began with the Novotel brand catering for the mid-market, then our five-star Sofitel brand for the top-tier and now Ibis for the economy sector,” he added.
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