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Global Wellness Institute: Japan as latest country added to the “Geography of Wellness” platform


The Global Wellness Institute partners with Conceptasia and Fukui Wellness Collaboration to spotlight Japan’s $303 billion wellness economy, emphasizing growth and diversification.

MIAMI, FL – The Global Wellness Institute (GWI), the nonprofit dedicated to research and education in the global wellness industry, through a partnership with Conceptasia and Fukui Wellness Collaboration, announces that Japan, the world’s 3rd largest wellness economy ($303 billion), has been added to the growing number of countries featured on the organization’s Geography of Wellness, a platform created to offer more visibility into a country’s distinct wellness assets.

Japan has one of the most successful wellness economies in the world, and ranks in the top five in every wellness sector measured. Growth opportunities include wellness real estate, which grew from $2.5 billion in 2017 to $11.5 billion in 2020. The country’s wellness tourism economy is also robust with an impressive total of 33.8 million wellness trips recorded, both inbound and domestic, with Japan’s rich thermal and mineral springs playing a strong role.

The Geography of Wellness paints a robust picture, on a country-by-country basis, of how wellness businesses and activities can impact the overall economy,” said Susie Ellis, GWI chair and CEO.

Partnerships with the likes of Conceptasia enable our researchers to take a deeper dive into a specific country’s wellness economy data. Wellness is deeply embedded in Japan’s DNA: from its culture of healthful eating, to its focus on both public health investment and traditional and complementary medicine, Japan is an amazing example of a sustainable, strong wellness economy. The country is well-known for having one of the longest life expectancy rates in the world.”

The ancient customs of Japan heavily inspire our wellness culture today,” said Yoriko Soma, CEO of Conceptasia, a Tokyo-based company serving the spa, wellness and beauty industry. “Our appreciation of nature, and traditions like Onsen and forest bathing, hiking and trekking, plus our nation’s general culture of cleanliness, our attitude towards healthful food, and focus on martial arts based firmly in the Zen mindset, can all be experienced and enjoyed today in Japan.”

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