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Melco China Resorts (Holding) Limited is pleased to announce that it has entered into definitive management agreements with Club Med Asie S.A. to operate and manage two of the company’s new hotels at its Sun Mountain Yabuli resort, the company’s premiere four season destination ski resort in northern China. The two hotels consisting of 133 and 155 rooms completed by the company in early 2009 have been selected by Club Med as its first operation in China and will be marketed as one, integrated, Club Med Yabuli Resort within the overall Sun Mountain Yabuli Resort property. Club Med will provide marketing and sales services for the Club Med Yabuli Resort with all costs for marketing and sales activities in the first year to be borne by Club Med. This includes the formulation of marketing strategies, campaigns, collateral, advertising, internet, call center, travel agents and corporate/group sales activities in co-ordination with the Company and utilizing Club Med’s existing international and domestic China sales network.
The agreements have renewable initial terms of ten years with performance management fees tied to gross operating profit. As well, Club Med will provide funding of up to US $3 million (approximately C$3.15 million) for additions to the two hotels so as to include facilities and refinements to meet Club Med’s brand and operating standards.
Melco China Resorts will retain the management of all ski (ski school, rentals, ticketing), retail and commercial operations, winter and summer resort attractions, mountain operations (lifts and snowmaking), and the existing 20-suite mountain top hotel and mountain top dining. The Company will continue to market the overall resort and continue with the development and operation of all future hotels and condohotels as well as the development and sale of resort vacation homes.
“Club Med is one of the pre-eminent resort operators in the world,” stated Graham Kwan, Chief Executive Officer of Melco China Resorts. “The Club Med name is renowned for quality, luxury, and service for those seeking an engaging and active resort vacation. Adding their brand and marketing expertise to China’s finest ski resort allows us to immediately expand our reach. Both companies share a passion for creating remarkable vacation experiences and we are looking forward to this being the first step in a long standing relationship in China.”
“China is an exciting and dynamic country for tourism and one we are committed to as a growth market for Club Med” stated Mr Henri Giscard D’Estaing, Chairman of Club Med. “Over the last two years we have conducted extensive consumer research and the number of mainland Chinese guests visiting our Asian resorts continues to grow. We have reviewed many resorts across the entire country and in Sun Mountain Yabuli and Melco China Resorts, we have found a resort and company that shares our focus for excellence and the overall customer experience. We are very pleased to welcome Yabuli to our worldwide portfolio of award-winning luxury destinations that includes 22 ski resorts, and as the first Club Med resort in China.”
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
