Under the partnership, DiDi and Booking Holdings will leverage their technology capabilities and local operating expertise to offer more comprehensive and personalized quality travel experiences across the world.
BEIJING – Didi Chuxing (DiDi), the world’s leading one-stop mobile transportation platform, and Booking Holdings (BKNG), the global leader in online accommodations and travel e-commerce, today announced that the two parties have entered into a strategic partnership.
Under the partnership, DiDi and Booking Holdings will leverage their technology capabilities and local operating expertise to offer more comprehensive and personalized quality travel experiences across the world. With the partnership, Booking Holdings’ brands will have the ability to offer on-demand car service through their apps, powered by DiDi, and DiDi customers will have the option to book hotels through Booking.com or agoda. In addition, Booking Holdings has invested USD 500 million in DiDi, recognizing DiDi as a leader in the mobile transportation industry.
Stephen Zhu, Vice President for Strategy of Didi Chuxing, said, “Building on its leadership and expertise in the global online travel market, Booking is championing a digital revolution of travel experience. We look forward to seamlessly connecting every segment of the journey and improving everyone’s traveling experience through more collaborative innovation with the Booking brands on product, technology and market development.”
Todd Henrich, SVP and Head of Corporate Development for Booking Holdings, said, “DiDi has clear advantages in technology and scale in the shared mobility industry. We believe that together we can offer smarter transportation services to our brands’ customers, and help DiDi’s customers with seamless access to the products and services the brands in our company provide throughout the world.”
Booking Holdings serves users and partners in more than 220 countries and territories through its major brands including Booking.com, agoda.com, KAYAK, priceline, Rentalcars.com and OpenTable. DiDi offers a full range of app-based transportation services for over 550 million users and continues to innovate in shared mobility and smart transportation across China, South America, Australia and Japan markets.
Through this partnership, the world’s largest online travel platform and the world’s largest mobility platform aspire to develop more customized travel solutions to build a more diversified travel eco-system.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
