Dr. The Hon. Ewart F. Brown, JP, MP, Premier and Minister of Tourism and Transport, Government of Bermuda, has accepted the invitation as the Strategic Global Partner and distinguished Speaker of the 2nd World Tourism Marketing Summit (WTMS), which will take place in Beijing, China, October 28-30, 2007. …
Dr. The Hon. Ewart F. Brown, JP, MP, Premier and Minister of Tourism and Transport, Government of Bermuda, has accepted the invitation as the Strategic Global Partner and distinguished Speaker of the 2nd World Tourism Marketing Summit (WTMS), which will take place in Beijing, China, October 28-30, 2007.
The announcement was made by Sujit Chowdhury, Secretary General of the Summit and President of the Canada- based World Trade University Global Secretariat (WTU). The Summit, hosted by the Beijing Tourism Administration of the People`s Republic of China, will bring together more than 400 travel and tourism industry leaders from over 50 countries around the globe.
We view Bermuda`s support of this World Tourism Marketing Summit in China as a natural part of our tourism objectives and strategy, keeping up with the rapidly and radically changing travel industry. Many of these changes are driven by a more mature, experienced and demanding consumer. Now, more than ever, it is essential that our marketing, advertising and product development teams obtain the knowledge and in-depth analysis of what travelers truly desire. I am confident that the Summit in Beijing, with its high level speakers and experts from around the globe, will provide the Bermuda delegation an opportunity to glean new ideas for expanding our tourism reach and explore new joint venture opportunities, said Dr. The Hon. Ewart F. Brown.
Mr. Chowdhury, in making the announcement, said “Dr. The Hon. Ewart F. Brown, The Premier, will bring to the Summit the outstanding leadership and creative thinking that he has already brought not only to Bermuda`s tourism strategy, but also to the Caribbean Region as a whole.”
Following the success of the historic first Summit in Nanjing China in 2004, the 2nd World Tourism Marketing Summit will provide an opportunity to network, explore joint ventures and learn from the brightest how to develop strategies to enhance cooperation between the international business community and one of the world`s largest tourist markets.
