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Amadeus revealed the success of a Partnership Programme with Taj Hotels Resorts and Palaces. The Amadeus Partnership Programme has helped Taj Hotels to generate a 30% increase in hotel bookings by travel agents within India, and a 12% increase by travel agents from five markets across Asia Pacific. This is despite the challenging operating environment in 2009, with a decline in travel as a result of the global economic crisis.
Taj recognizes that travel agencies play a critical role in the traveller’s hotel selection process. With intense competition in the hospitality sector, Amadeus’ Partnership Programme activities have led Taj to reach out to the wider travel agency base, highlighting the features of a diverse collection of hotels globally.
The Amadeus Partnership Programme complements hoteliers’ own marketing strategies and sales efforts, allowing them to reach out to Amadeus’ extensive travel agency network through educational events and special promotions that will encourage room bookings. This helps the hotel group to access new customers both domestically and internationally, showcasing the best hotel properties on offer for visitors.
Kartikeya Tripathi, Regional Director of Hotel Distribution, Travel Business Group, Amadeus Asia Pacific, said, “Most hotel brands could do more to boost reservations through the Amadeus GDS, but may not have the marketing resources to do so. The Amadeus Partnership Programme is a unique initiative not offered by anyone else in the industry, helping hotels to reach out to travel agents and keep their brand top of mind. Travel agents become better informed about their properties, and have access to great promotional rates and incentives for bookings. We are very pleased to be implementing this Programme with our long-term partner Taj Hotels, and delighted to see them achieving such great results.”
Naren Nautiyal, Chief Operating Officer, FCm Travel Solutions India, said: “The economic crisis has prompted travelers in both leisure and corporate segments to look for more competitive offers from their travel agent. The unique deals from Taj Hotels and Amadeus have come at an opportune moment and helped service providers like us to deliver a better selection of products and services to our customers. Moving forward, we will continue to promote and explore “value added” offerings to our customers using Amadeus as our preferred channel.”
The Amadeus Partnership Programme is tailored to address the unique requirements, budgets, and targets of a hotel group. The programme allows participating hotels to execute activities in multiple markets, simultaneously, with minimum resource allocation and is free of charge for all hotel companies who wish to participate and increase their bookings via the Amadeus travel agent network.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
