Thailand boosts its image as global bloggers shared their Thainess experience to the world

BANGKOK – The Tourism Authority of Thailand (TAT) successfully hosted Asia’s first Travel Blog Exchange 2015 (TBEX) in Bangkok from 15 – 17 October 2015, attracting more than 650 bloggers and online writers worldwide from 50 countries to exchange and get updated information in travel blogging while also enjoying various elements of Thainess experience.
 

Mr. Yuthasak Supasorn, Governor of TAT said, “The Thainess elements experienced and shared to the world by travel bloggers attending the TBEX Asia 2015 will certainly help boost global traveller confidence in Thailand as a tourist destination and inspire travellers, especially the young generations, to want to visit the kingdom and experience Thainess for themselves.”
 

The TBEX Asia 2015 presented a unique opportunity for Thailand to showcase the “2015 Discover Thainess” tourism campaign and allow Thailand-based bloggers to network with their worldwide counterparts.

 

Apart from gaining updated knowledge in travel blogging, writers and online bloggers also had the opportunities to join several post-tour programmes based on Discover Thainess theme, ranging from food and culture tours, Thai cooking classes; shopping guides, local market visits, Thai boxing lessons, Thai spa experiences, and bar hopping.
 

Mr. Yuthasak said, “The hosting of TBEX Asia 2015 is in line with the TAT’s online and digital marketing strategies to promote tourism via all forms of new media. This helps us catch up with young generation travellers who are more accustomed to social media channels.”