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ITE MICE exhibitors will be offered, free of charge, certain number of pre-appointments with hosted buyers, extra exposures in seminars targeting corporate visitors, and editorial coverage in supplements in business dailies. Also, they can access pre-show our hosted buyers list to make more appointments, and take part in buyer-meet-seller sessions. Assistance will also be provided for holding own seminar or function.
“MICE are relatively new in the region. It has only been recently that various countries and regions set up MICE or convention bureau with budget and promotions separate from leisure travel. Understandably, MICE needs more supports so we plan to offer MICE exhibitors the unique program”, said KS Tong, Managing Director of TKS which organizes ITE MICE and ITE in Hong Kong.
While ITE will be in its 23rd edition this year, ITE MICE was first launched in 2006. Responses so far have been encouraging as the number of corporate visitors rose to 3700 in 2008 from 800 in 2005. MICE exhibitors last year, including those in ITE MICE and in various official pavilions in ITE, totaled 150 and accounted for 23% of all exhibitors. Not only ITE MICE is the only of its kind in Hong Kong and Pearl River Delta, it also gains supports from international chambers of commerce and event industry associations in the region.
The last ITE MICE & ITE saw 20% of the buyers, trade and corporate visitors coming from mainland China, and 15% from abroad; with 6800 travel agents/ tour operators, and 3700 corporate visitors. There were 358 hosted buyers with two third of them from mainland China. Trade media reported that exhibitors gave our travel expo “a high mark, especially for its quality of buyers”.
The 4th ITE MICE will be held from June 11 to 13, 2009 at Hall 1E while ITE from June 11 to 13 at Halls 1A to D at the Hong Kong Convention & Exhibition Center, i.e. all parts of ITE MICE & ITE will be held in the same floor.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
