Travellers are keen to make significant changes to their behaviour to travel sustainably as a new global survey by travel information company Lonely Planet reveals. Lonely Planet’s annual Travellers’ Pulse survey, which…
Travellers are keen to make significant changes to their behaviour to travel sustainably as a new global survey by travel information company Lonely Planet reveals. Lonely Planet’s annual Travellers’ Pulse survey, which polled over 24,500 people worldwide, showed 84% of respondents said they would consider offsetting their emissions in the future, where only 31% had done so in the past.
One of the strongest changes for the future was in volunteering. A huge 79% of respondents said they would or might volunteer overseas in the future, with only 25% having done so in the past.
70% of travellers said they had purposefully travelled in a low-impact way in the past, (for example catching a bus rather than flying) and over 90% of people said they would or might do so in the future.
Travellers also have good intentions when it comes to protecting the environment. Although 36% of people had never purposefully considered the environment in their past travels, 93% of people said they would or might purposefully partake in environmentally friendly travel in the future.
Lonely Planet’s Adam Stanford said it was encouraging to see travellers embracing change, “The survey reveals that 73% of respondents feel that travel is ‘in their blood’, so its fantastic to see that people are consciously considering their impacts, and are willing to alter their actions to protect the destinations they love. It will be encouraging to watch whether these intended behaviours follow-through.”
The survey also revealed that the majority of travellers are worried about carbon emissions from flying, with only 7% saying that they did not think aircraft carbon emissions were a concern.
In the survey, respondents were given several options and asked to choose the one that they would primarily support for being most effective in reducing emissions from flights. While offsetting came out on top, with a quarter of all votes, surprisingly 43% chose one of the more radical options: boycotting flying for other less damaging modes of transport; airlines reducing the number of flights; increasing flying costs via a carbon tax; or everyone having an annual carbon allowance into which they must fit their travel.
Activity or interest has been a strong reason for travel in previous Travellers’ Pulse surveys. This year it was even stronger with 32% saying activity was their main purpose for travel, highlighting the growing trend towards exploring niche experiences rather than simply visiting destinations for sightseeing.
Lonely Planet has encouraged responsible travel since its first guide was published more than 30 years ago, and in recent years has stepped up its sustainable travel advice. Recently, Lonely Planet released a new volunteering handbook called Volunteer: A Travellers Guide to Making a Difference Around the World, and in November 2007 Lonely Planet’s new Australia guide will feature a new GreenDex – a quick-reference index of sustainable accommodation, tours and experiences.
Lonely Planet’s annual Travellers’ Pulse Survey was conducted online at lonelyplanet.com and via 49 partner websites, and is arguably the world’s most authoritative independent travel survey. The survey’s 24,500 respondents were from 144 countries.
Data for ASIA respondents only:
(Respondents from Asian countries including India, Singapore, Malaysia and China)
- 45% of respondents in Asia said they had offset their carbon emissions from flying in the past, and 88% of respondents in Asia said they would or might offset their emissions in the future
- 22% of respondents in Asia say they have volunteered in a foreign country in the past. 85% said they would or might do so in the future
- 80% of Asian travellers said they had purposefully travelled in a low-impact way in the past, (for example catching a bus rather than flying). And 94% said they would or might do so in the future
- 24% of Asian travellers had never purposefully considered the environment in their past travels, however 97% of Asians said they would or might purposefully partake in environmentally friendly travel in the future
