Travel Channel International officially became a new PATA Preferred Partner. The partnership enables PATA to collaborate with TCI to build up branding awareness.
BANGKOK – The Pacific Asia Travel Association (PATA) is pleased to announce Travel Channel International as a new PATA Preferred Partner. Owned by Scripps Networks Interactive, the Travel Channel is the world’s leading international travel broadcaster, transmitting 24 hours a day in 21 languages to 130 countries in Europe, the Middle East, Africa and Asia Pacific. It is based in London.
The partnership will enable PATA and Travel Channel International to collaborate on brand-building opportunities at major events such as PATA Annual Conference, PATA Travel Mart and PATA Hub City Forums. The partnership allows both parties to share data including research, statistics and analysis and to develop joint consumer and industry surveys and reports.
PATA CEO Mr Martin J Craigs, said: “Our mutually beneficial partnership with Travel Channel International will give our members special access to exciting programmes and great insights during PATA events. Travel Channel presenters are well versed in addressing the latest trends affecting the travel industry such as luxury getaways, backpacking adventures, culinary holidays, green trips and more.”
The channel’s core programming includes World’s Greatest Motorcycle Rides, Inside Luxury Travel, Globe Trekker, Essential and Travel Today.
Mr Andrew Grieve, International Director of Advertising Sales and Marketing, Travel Channel, commented: “Asia Pacific is a fast growing region for the Travel Channel. We are all hugely excited about becoming part of the ground breaking PATA community.”
Together with PATA, Mr Andrew Grieve and Ms Negar Ghodstinat, International Advertising Sales, Travel Channel, will meet PATA members and friends during ATF2013, January 22-24 at booth A22.
PATA will also organise an informal travel industry networking event in Vientiane at 1800 hrs on Monday, January 21 at the Khop Chai Deu restaurant. At the event there will be an update on PATA’s Next Gen agenda for 2013, including advocacy, events and human capacity development.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
