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The 2009 Adrian Awards is open for entry and the Adrian Awards Advisory Board is looking for expert hospitality, travel, tourism, and/or media experts to participate as judges in this year’s competition. This is a great way to share your knowledge and to get an insider’s look at the best in travel marketing practices from around the world. We value your expertise and invite you to participate as a judge by completing the judging commitment form provided in the link below.
The Adrian Awards judging takes place online September 15th to October 6, 2009. Each judge is asked to commit to judging a minimum of 30 entries online over the three week judging period. We estimate that this will take a total of 4-6 hours and high speed internet access is required, but judges are free to set their own judging schedules and can break up their judging sessions to any length of time as frequently as they wish over the three week period. There are no conference calls or meetings to attend.
Entries are evaluated in five equally weighted categories: marketing objectives, creativity, quality, content, and results. Judges are asked to evaluate each entry based on its own merit and success with achieving its objectives as outlined by the entrant. At least three judges will review each entry. Judging scores are added cumulatively and an average score is determined for each submission. The collective tabulation process determines the outcome for each individual submission.
Members of the Adrian Awards Judging Team must maintain high levels of professional ethics to make the judging process credible. Objectivity on your part is important for the integrity of the awards program. Judges who have had contact with the execution of any entry must excuse themselves from judging that entry. For this reason, should you choose to accept our invitation to participate as a judge, we ask that you review the “Criteria for Judges” listed below before submitting your online commitment form. Confirmed judges will receive instructions and log in information via email prior to September 15th.
Judge Criteria:
- Minimum of ten years of hospitality, travel, or tourism marketing or specific media experience in advertising, public relations, electronic media, publishing, travel writing, destination or product marketing.
- Aptitude for current trends in marketing.
- Ability to be objective.
- Willingness to sign and hold to a commitment of confidentiality.
- Desire to contribute to your profession.
- Access to high-speed Internet service.
- Integrity to not judge categories in which one’s own firm or client/s have entered.
- Time and Commitment to judge at least 30 entries online by October 6th.
To recognize your efforts, HSMAI will acknowledge you and your organization from the stage at the Adrian Awards Gala held February 1, 2010 at the New York Marriott Marquis, as well as in the souvenir program book distributed at the Gala.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
