The campaign aims at inviting Indian tourists to celebrate the festivities in Singapore during the holiday seasons.
MUMBAI – This time of the year is dotted with festivals and celebrations. In a bid to share the festive spirit with Indian travellers, Singapore Tourism Board and Singapore Airlines have announced the launch of its campaign, ‘3 Celebrations, 1 City – Singapore’. This campaign will run from October 2016 to March 2017, spanning across three key festivals starting with Deepavali (29 October 2016), Christmas (25 December 2016), and then Chinese New Year (28-29 January 2017).
The campaign aims at inviting Indian tourists to celebrate the festivities in Singapore during the holiday seasons. Tourists who book flights to the Lion City on Singapore Airlines and SilkAir from October to December 2016, either on their website or mobile app, will gain exclusive access to the ‘Singapore 241 Passport’ smartphone app. This app is packed with value-for-money 2-for-1 deals and offers worth up to S$1,000 (Rs. 48,000[1]) across 24 participating outlets in Singapore, including popular restaurants and spas. The ‘Singapore 241 Passport’ application is compatible with both Android and iOS smartphones.
Singapore is a year-round destination and makes for a great place to be to soak in the festive spirit. The highlights of each festival are the colourful street light-ups of Little India, Orchard Road (Christmas on a Great Street) and Chinatown, along with a host of other popular annual cultural events.
STB Regional Director, SAMEA, Mr. GB Srithar said, “Singapore is a great place for celebrating holidays, with three back-to-back festivals taking place this time of the year. Indian travellers will find reasons aplenty to enjoy and bond together with their family and loved ones. Eligible visitors from India transiting on flights through Singapore, may utilise the Visa Free Transit Facility to explore and experience Singapore’s many festive and tourism offerings for 96 hours without a visa.”
Singapore Airlines’ General Manager India, Mr. David Lim said, “Singapore Airlines and SilkAir are delighted to partner with Singapore Tourism Board to bring together a complete, travel experience. Our endeavour is to provide our customers a holistic package, allowing them to make the most of their festive holidays. Travellers not only experience inflight comforts synonymous with Singapore Airlines and SilkAir but also avail of value-added benefits at the destination through the Singapore 241 Passport app.”
[1]Calculated as per exchange rate of INR48 = S$1
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
