Sabre to increase marketing campaigns for airline.
SINGAPORE – Singapore Airlines has renewed its full-content distribution agreement with Sabre Travel Network, meaning all Sabre-connected travel agents will continue to have access to all Singapore Airlines’ fares, schedules and inventory.
“Sabre is very pleased to extend our distribution agreement with Singapore Airlines and to further strengthen our existing strong and long-term relationship. We look forward to implementing this new distribution agreement, which will support Singapore Airlines strategies and its position as a premier full-service airline,” said Hans Belle, vice president and general manager, Asia Pacific, Sabre Travel Network.
With this agreement, Sabre will also support Singapore Airlines’ growth through increased global distribution system (GDS) media marketing by building awareness through promotions and campaigns via the Sabre GDS.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
