Hotels.com has revealed in its latest survey that there has been a significant rise in the number of searches for European countries compared with this time last year. This is believed to be because UK travellers are trying to take advantage of Sterling’s current strength against the euro. As Sterling has risen against the Euro to its highest level since December 2008, UK travellers have been able to get up to 10% more spending power than in 2009…
Hotels.com has revealed in its latest survey that there has been a significant rise in the number of searches for European countries compared with this time last year. This is believed to be because UK travellers are trying to take advantage of Sterling’s current strength against the euro.
As Sterling has risen against the Euro to its highest level since December 2008, UK travellers have been able to get up to 10% more spending power than in 2009.
Hotels.com’s survey shows that Bordeaux saw the largest increase in searches up 100% year on year compared to 2009. Amsterdam saw a 95% yoy rise putting them in second place to Bordeaux. Ibizia saw searches rise by 80% yoy, as did Albufeira. Venice in Italy is already a popular tourist spot but it has risen even higher with a 70% increase in searches compared to this time last year.
Florence showed a 60% increase whilst Italy’s capital Rome posted a 50% increase. Lanzarote and Berlin matched each other with a 45% increase in searches. Brugge was the final destination on the list with a 40% year on year rise.
Alison Couper, Director of Communications at Hotels.com, said: “It is great to see travellers taking advantage of the strengthening power of Sterling. Compared to this time last year, people can get much more for their money in Europe. With a wide variety of European hotels on Hotels.com, many of them offering great summer promotions, there is something to suit everyone’s budget.”
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
