Tourism Malaysia leads a sales mission to Oman and Qatar to strengthen tourism ties and showcase Malaysia’s latest offerings.
Tourism Malaysia embarks on a sales mission to Oman and Qatar from 12 to 15 May in its robust efforts to foster closer tourism ties and showcase its latest offerings to the West Asian market after successfully participating in the recent Arabian Travel Market (ATM) 2024.
Leading the delegation is Mr Manoharan Periasamy, Director General of Tourism Malaysia, accompanied by 21 Malaysian tourism fraternities, including 11 travel agents, seven hoteliers and two product owners, representing the vibrant landscape of Malaysia’s tourism sector.
The mission will facilitate targeted business-to-business (B2B) sessions and networking dinners in Muscat and Doha, enabling productive partnerships and knowledge exchange between Malaysian and local travel trade partners. Formal briefings and presentations will further enhance the understanding of Malaysia’s dynamic tourism industry.
Mr Manoharan stated: “West Asian travellers have consistently ranked the top five international spenders in Malaysia, boasting a high per capita expenditure and longer average stays. As we witness a resurgence of West Asian tourists to Malaysia, this sales mission presents a strategic opportunity to amplify our promotional efforts in Oman and Qatar.”
In 2023, Malaysia welcomed 18,078 and 2,464 tourists from Oman and Qatar, respectively. While these numbers reflect a positive trajectory, the mission aims to re-capture pre-pandemic arrivals of 23,911 and 4,089 logged in 2019. This target is further supported by the availability of convenient direct flights to Kuala Lumpur offered by Qatar Airways, Oman Air and Salam Air.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
