The partnership will provide PATA with access to PhoCusWright’s globally recognised research, including highlights that will be shared with the Associations’ members.
BANGKOK – The Pacific Asia Travel Association (PATA) is pleased to announce PhoCusWright as a new PATA Preferred Partner. PhoCusWright is the research authority providing information and analysis in the travel, tourism and hospitality industry. It is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents.
The partnership will provide PATA with access to PhoCusWright’s globally recognised research, including highlights that will be shared with the Associations’ members. PATA in turn provides an opportunity for PhoCusWright to continue to grow its brand throughout the Asia Pacific region.
Mr Martin J Craigs, PATA CEO, said: “I’m delighted to welcome PhoCusWright to PATA Next Gen. As a leader in travel and tourism research, PhoCusWright joins our existing partners, including comScore, Dragon Trail, SinoTech Group and STR Global to offer a strong support network in travel research for PATAmPOWER.”
Mr Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright said: “Our partnership with PATA has a number of moving parts, including the launch of an in-depth study on next generation payment processing for travel. We look forward to building a strong partnership that furthers our efforts in the region.“
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